Best 10 Etsy Alternatives in 2026: Where to Sell Handmade Goods

Introduction

Shopify is the best overall pick among Etsy alternatives for sellers who want to own their brand and customer data. This list covers marketplaces, store builders and print-on-demand options across different budgets and product types.

Why people look for alternatives to Etsy

Sellers leave or branch out from Etsy for a few practical reasons:

• Cost model: Some want no transaction fees, or a charge only when an item sells.
• Control: Your own store means your branding and your customer data, not a shared marketplace.
• Audience: Some want a broader audience, or a niche one such as local or fashion-focused buyers.
• Fulfillment and sales channels: Others want to skip inventory, or sell in person as well.

Quick comparison table

Pricing and policies change, so check each site before you commit.

1. Amazon Handmade

Best for: Makers who want Amazon's customer base and fulfillment.

Etsy lets anyone sign up. Amazon Handmade makes you apply and be approved. Fees are higher than Etsy's listing-based model, so check your margins first.

The standout feature is access to Amazon's large audience and fulfillment. It works on Web, iOS and Android.

2. eBay

Best for: Sellers of new, used and one-of-a-kind items who want a broad audience.

You can choose auctions or fixed prices. eBay isn't focused on handmade goods, so your work competes with everything else listed.

The standout feature is a large global buyer base with auction formats. It works on Web, iOS and Android.

3. Shopify

Best for: Makers building a branded store they fully control.

Etsy gives you a spot in a shared marketplace. Shopify gives you your own store, and you keep your branding and customer data.

There is a catch. You have to drive your own traffic, because there's no built-in marketplace audience. The standout feature is a hosted platform for a fully branded store, on Web, iOS and Android.

4. Square Online

Best for: Sellers who also sell in person at markets or a shop.

Square Online works with Square payments and point of sale, and it has a free plan.

The standout feature is one setup for online and in-person sales. It works on Web, iOS and Android.

5. Big Cartel

Best for: Artists and small makers with a small catalog.

Big Cartel is a simple storefront for independent brands, not a marketplace. A free tier covers small catalogs.

The standout feature is no transaction fees. It runs on the Web.

6. Bonanza

Best for: Sellers who want a marketplace with handmade and vintage alongside other goods.

Bonanza takes a final-value fee only when an item sells. You can organize your shop with booths.

The standout feature is that sale-only fee model. It runs on the Web.

7. Redbubble

Best for: Artists and designers who want to sell without holding stock.

You upload designs and they get printed on products. Redbubble handles production and shipping.

The standout feature is no inventory to manage. It suits designs better than physical handmade pieces, and works on Web, iOS and Android.

8. Folksy

Best for: British makers selling handmade items to a UK-focused audience.

Folksy is smaller and more focused than Etsy. The trade-off is a narrower audience with a UK emphasis.

The standout feature is a marketplace dedicated to British handmade work. It runs on the Web.

9. Storenvy

Best for: Independent fashion and indie brands.

Storenvy pairs a free storefront builder with a marketplace. Its fashion and indie-goods leaning may not suit every maker.

The standout feature is a free store with marketplace exposure. It runs on the Web.

10. Shop Handmade

Best for: Makers who want a small, curated handmade marketplace.

This is a smaller option built around makers. The trade-off is a smaller audience than Etsy's.

The standout feature is its curated, maker-focused marketplace. It runs on the Web.

How we picked these tools

Each tool had to play a clear role as an Etsy replacement. We aimed for a mix of marketplaces, store builders and print-on-demand, with a range of price models.

Descriptions come from each tool's published information, not hands-on testing. There are no sponsored placements, ratings or scores, and every entry follows the same format and depth.

Frequently asked questions

What is the best Etsy alternative for handmade sellers?

Curated marketplaces like Amazon Handmade and Shop Handmade keep the focus on makers, though Amazon requires an application. A store builder like Shopify gives you more control but no built-in audience.

Which Etsy alternatives have no transaction fees?

Big Cartel charges no transaction fees. Bonanza isn't fee-free, but its final-value fee applies only when an item sells.

Can I sell without holding inventory?

Yes. Redbubble prints your designs on products and handles production and shipping.

Is it better to use a marketplace or my own store?

A marketplace brings built-in traffic. Your own store gives you control of branding and customer data, but you have to find your own buyers.

Is there a good option for UK makers?

Folksy is a marketplace dedicated to British handmade work, with a UK-focused audience.

The verdict

Shopify is the strongest overall pick for sellers who want control of branding and customer data, as long as you bring your own traffic. Big Cartel is the runner-up for small catalogs with no transaction fees. Amazon Handmade is the second runner-up for makers who want a large audience and can accept the application and higher fees.

Match the pick to your needs: Redbubble for print-on-demand, Square Online for in-person sales, Folksy for a UK focus.