Best 10 Mailchimp Alternatives in 2026: Compare Features and Pricing

Introduction

ActiveCampaign is the strongest overall pick among Mailchimp alternatives for teams that have outgrown Mailchimp's automation. MailerLite is the pick for simplicity and price. This list covers 10 tools across small business, ecommerce, creator and newsletter use cases.

Why people look for alternatives to Mailchimp

Pricing tied to contact count can climb as a list grows, so some readers prefer send-based or flat pricing.

Others want more advanced automation or a built-in CRM. Ecommerce stores often want deeper segmentation based on store data. Creators and publishers want paid newsletters and ways to earn from their audience.

Some teams just want an easier setup, or more hands-on support.

Quick comparison table

Pricing changes often, so check each vendor's site before you decide.

1. Brevo

Best for: teams that want email, SMS and a CRM with send-based pricing.

Brevo bundles email, SMS and marketing automation with a CRM. Unlike Mailchimp, it prices by send volume instead of contact count.

That is its standout feature. Send-volume pricing suits large lists that don't get emailed often. It runs on Web, iOS, Android and API.

2. Constant Contact

Best for: small businesses that want hands-on support.

Constant Contact pairs email marketing with event management, surveys and social tools, so it covers more than newsletters.

Its standout feature is strong phone and chat support, a real draw if you want a person to talk to. It runs on Web, iOS and Android.

3. MailerLite

Best for: budget-minded users who want a simple tool.

MailerLite is simpler and often cheaper than Mailchimp. You get a drag-and-drop editor, automations, landing pages and websites.

The standout feature is the mix of editor, landing pages and website builder at a low cost. It runs on Web and API.

4. Klaviyo

Best for: online stores that run on Shopify or similar platforms.

Klaviyo combines email and SMS in a platform built around ecommerce, not general marketing.

Its standout feature is deep store-data integration with Shopify and similar platforms, which feeds your segmentation. It runs on Web, iOS and API.

5. ActiveCampaign

Best for: teams that need complex automation and a CRM.

ActiveCampaign has an automation builder that is more sophisticated than Mailchimp's.

The standout feature is advanced automation paired with a built-in CRM. It runs on Web, iOS, Android and API.

6. Kit

Best for: creators who sell products or run paid newsletters.

Kit was formerly ConvertKit, so look here if you searched the old name. It offers landing pages, forms, paid newsletters and product sales.

The standout feature is its creator-focused selling tools. It runs on Web and API.

7. Campaign Monitor

Best for: marketers and agencies who care about design.

Campaign Monitor focuses on polished templates and segmentation. It is aimed at marketers and agencies more than store owners or creators.

The standout feature is those polished email templates. It runs on Web and API.

8. Moosend

Best for: cost-conscious users who want automation and ecommerce features.

Moosend offers plans that are simpler and cheaper than Mailchimp's, plus a free trial so you can test it first.

The standout feature is affordable automation with ecommerce tools. It runs on Web and API.

9. Omnisend

Best for: ecommerce brands that want email, SMS and push in one place.

Omnisend combines those channels inside prebuilt automation workflows, so you aren't wiring each channel together yourself.

The standout feature is those multichannel prebuilt workflows. It runs on Web, iOS and API.

10. beehiiv

Best for: publishers and newsletter writers.

beehiiv includes monetization tools such as ads and paid subscriptions, plus a website builder and a growth network.

The growth network is the standout feature. To be plain, it suits publishers better than general marketing. It runs on Web and API.

How we picked these tools

Picks come from each vendor's published features and positioning, not hands-on testing. We looked at pricing model, automation depth, ecommerce fit, creator fit and support.

The mix covers small business, ecommerce, creator and publisher use cases. No tool here is sponsored or owned by us, and we give no scores or ratings.

Frequently asked questions

What is the cheapest or simplest Mailchimp alternative?

Based on their descriptions, MailerLite and Moosend are the simpler and cheaper options. Check current plans on each vendor's site.

Which alternatives suit ecommerce?

Klaviyo and Omnisend are both built for ecommerce, with store integrations and multichannel messaging.

Which tools suit creators and newsletters?

Kit and beehiiv. Kit leans toward selling products, while beehiiv leans toward publishing and growth.

Is switching away from Mailchimp hard?

Usually not. Export your contacts, then set aside time to rebuild automations and templates in the new tool.

The verdict

ActiveCampaign is the strongest overall pick for automation and CRM depth. MailerLite is the runner-up for simplicity and price, and Klaviyo is the one for ecommerce stores.

By use case, choose Kit or beehiiv for creators and publishers, and Constant Contact if support matters most.